The name Picnic Society comes from the idea that modern PR has transformed from PR (Public Relations) to PR (People Relations). We believe that in our social world, we need to stop thinking about a hierarchical way of communication and dive into flat group-to-group communication. Very similar to how we communicate during the picnic in the park: a lot of discussions around the plaids, many contacts with other plaids and only sometimes dropping the attention to the public concert. We call this type of communication - "picnical", and that is why the project is named Picnic Society.