I like this phrase because it was said not by a communicator but by an 🇺🇸 ice-hockey coach Bob Johnson. And I remember this when I meet sceptics with words "do we need communication, maybe it is not for us". Communication is for all human beings. It is a part of the reputation formula. And if you care about your reputation, you will care about the things you communicate. The question is to whom, how, and when I need to speak but not do I need to communicate at all.