Since Warren Buffet wrote that it takes only five minutes to ruin the reputation in 2014, some time has passed. Since then, connectivity grew more robust and time became shorter. So it can be that today, to ruin a reputation, one post on social media is enough, and to write it takes less than one minute. Although we have more possibilities to ruin the reputation, the essence stays the same: reputation building is a long, tedious and challenging process. But it is the only one needed. Warren Buffet is an American business magnate, investor and philanthropist.