Look to the eyes
Public relations is a profession of feelings first. And a very empathetic one. The sense of the other person, the audience, media trends, and community moods - these and different feelings differ PR professional from the novice. And this is what you pay for when you hire an experienced PR consultant. American essayist, lecturer, philosopher, abolitionist and poet Ralph Waldo Emerson clearly described that in his quote. The tongue is an instrument that can equally spread truth and lie. It is not difficult to hear the sound it makes. But to understand what is fact and what is a lie, you can only bye the eyes. To the inexperienced one, the eyes are just lovely. To the professional one - they are the litmus sheet. #pr #publicrelations #picnicrelations #picnicsociety #socialpicnic
Leave a comment