Find right people

Long enough before, I had a crazy conviction that everything is possible to explain to everyone. It is just a matter of time and efforts. Throughout my experience, I understood that in many cases, it is not even possible but worthless also. Public relations professionals should not waste time and effort on everyone but very carefully work to find the right people first. I even think it is more important than the message spreading because carefully chosen audiences sometimes already know the news or at least part of it. And your job then is to support or inspire them to spread the message further. Richard Phillips Feynman was a 🇺🇸 theoretical physicist.