- Messages postman -
The ears of the message sender and receiver are different. That is why people often do not understand each other. The difference in the ears is caused by education, empathy, age, location and many other factors. That is why message conversion, transformation, and interpretation are needed. And this is the essence of the work of the PR professional:
- we take the message from the sender deeply understanding the message first,
- reshape it without changing the essence, just making it suitable for the receiver or pack it,
- deliver it to the receiver in a form they can receive it.
The work is done!
Johann Wolfgang von Goethe was a German poet, playwright, novelist, scientist, statesman, theatre director & critic.
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