People relations

Professor's quote is a classical one. It is about where we started and developed as the industry. And it was valid in the Marketing Era when the ad was a king. Today, I believe we are moving forward from Public Relations (PR) to People Relations (PR). Nowadays, it is not very clear what an organisation is and its publics: we are moving to Picnic Society where each person can be a member of different circles or tablecloth in the park. Each person can create or ruin; we do not have clear inside and outside audiences. And the best PR professional is the one who knows the Picnic circles and relations between them the best. James E. Grunig is πŸ‡ΊπŸ‡Έ public relations theorist, Professor Emeritus for the Department of Communication at the University of Maryland.

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