- Each ear is different -

And again - listening, never too much :) When listening well, your communication becomes diverse. And only various communication matters as every ear should get words adapted to that ear. Each ear has a different filter and understands things differently because of life experience, environment, education etc. The PR professional should hear everything, understand the ears and translate the message to each ear finally. John Marshall was an American politician and lawyer who served as the fourth Chief Justice of the United States.