- Hear the shy -

Many conversations are killed because one person is too shy and another person is too confident. And it is also true that showing yourself confidently in public does not necessarily mean you are clever enough, just loud. As a PR professional is the one who should first listen and only second speak, you should know that listening only to those who are loud is a smooth way to the wrong decision. So listen and try to speak with those who are shy. They also have a lot to say, and you need to find a way to have a conversation with them. Groucho Marx was a famous comic and came to this conclusion despite the fact he knew how to top anyone ;)