People often talk when they are nervous and do not know what to say. It is a paradox, but it is very natural: you start a conversation about one thing trying to escape the discussion about the other. If it is so, no communication takes place, and no dialogue is being built. Public relation professional should open the needed topic even when it is hard and inconvenient. To open these doors means standing in front of them, listening, understanding, and thinking long about what to say. The opening could cause a reaction, it can be unpleasant, but once it is open, the dialogue will continue. Abraham Maslow was a 🇺🇸 psychologist who was best known for creating Maslow's hierarchy of needs.