Community relations first
Community is one of the most important words in modern public relations. Already now, but communities will be the only targeted audiences and mass media, especially in the future. This change is happening due to the development of the technical communications means. The world becomes a massive picnic in the park where each community has its plaid where the conversation never ends. The professionalism of the future public relations specialist will mainly consist of how well they know the communities in a world park, how well they understand their language, and how well they can get the message to different communities. Rollo May was an 🇺🇸 existential psychologist.
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