Never hate the audience. It will come up through wording, gestures or mimicry. If you can't stop hating better, refuse to speak to it. But the professional speaker dives deep into the audience and first understands it, finds the most significant concerns and then concentrates on them. Even if you need to communicate in an "audience of wolfes ready to eat you" your sincere attitude to the audience's problems will always pay you off. You can always find a small piece of love you can give to the audience and a small part of the love you can take from it. Gerald Gersham Jampolsky, a 🇺🇸 psychiatrist and worldwide lector, knows this from deep scientific roots, we can use this in our daily PR routine.