No promises, work

This quote belongs to "the father of corporate relations" Arthur W. Page. Although he was the most active at the beginning of the XX century, this quote has the same wisdom today. Nothing is more important for a person's or organisation's reputation than the reliability of the actions. Be reliable and know how to talk about yourself, and crowds will follow you. Lose your credibility once, and it will be very hard or even impossible to restore. The road to public approval is very long and tedious but worth doing: learn how to do the things, have the best professionals, reach the goal and do it with an open heart. The result is guaranteed by "the father of corporate relations" :)