Facts are your soldiers

And this is because the crisis has a speedy development. Facts are your strengths and have a value of gold during the crisis. In an emergency, you usually have very few facts, but they are your most effective soldiers against the rumours, your enemies. Enemies are as quick as soldiers are slow. So in each crisis, collect as many facts as you can and communicate as fast as you can, use all channels. You can blame someone if you need to based on facts only. And the best timing for that is after the crisis. Because blame spreads the rumours. And they are your enemies ;) Leonard Saffir was an American public relation executive. #pr #publicrelations #picnicrelations #picnicsociety #socialpicnic