PR is ancient

Who said that public relations started at the beginning of the 20th century? At least the basic principles of our profession, I am sure, were formed much earlier before Ivy Lee wrote the first press release or Edward Bernays wrote the first PR book. 🏴󠁧󠁢󠁥󠁮󠁧󠁿 poet, playwright and actor William Shakespeare words exactly prove that. Communicate short and directly to the target, do not use many words, and do not let the listener misunderstand you - this is the classical principle known by each PR professional.