Think deep

Understanding is a core characteristic of PR professional. Blind communication and trying to convince one or another audience without understanding their needs are almost the same as shooting with your eyes closed. If you know the audience, constantly communicate with it - discuss, argue, provide information - your communication becomes more target and more sensitive. Monk and teacher Shunryu Suzuki is right. Deep understanding sometimes gives a feeling that you have already talked with a person. And sometimes, only one word is needed to reach an agreement. Take your time to think and understand. Think deep. And then you'll need 5 minutes to solve the problem ;) #pr #publicrelations #picnicrelations #picnicsociety #socialpicnic