Try to update your knowledge regularly
Social media opened the miracle box of tools for any public relations professional. What we can do today was hard to imagine 30 years ago. The quote featuring today is by Chad Hurley, who is a 🇺🇸 media mogul, co-founder and former CEO of the video-sharing websites YouTube and MixBit. It is only up to you to use these tools or not but try to update your knowledge regularly and always ask yourself, which means is a real gem and which one is just trouble worth forgetting. Continually update your boss about your findings 
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