Picnic Blog by Andrius Kasparas

- Do First Speak Second -

- Do First Speak Second -

Any public relations activity consist of two main parts: credibility and visibility. And credibility constantly forms a fundament for visibility, not vice versa. If visibility is used alone, without credibility...
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- Messages postman -

- Messages postman -

The ears of the message sender and receiver are different. That is why people often do not understand each other. The difference in the ears is caused by education, empathy,...
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- The only one needed -

- The only one needed -

Since Warren Buffet wrote that it takes only five minutes to ruin the reputation in 2014, some time has passed. Since then, connectivity grew more robust and time became shorter....
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- Tell what is wanted -

- Tell what is wanted -

One day after visiting a modern factory, a group of retired people were whispering something among themselves. When asked, they were shy to say it loud, but one person was...
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- We are interpreters -

- We are interpreters -

As PR professionals, we need to remember one of the most important things when communicating: our role is a translation. Different audiences speak different languages, even if the language is...
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- Hear the shy -

- Hear the shy -

Many conversations are killed because one person is too shy and another person is too confident. And it is also true that showing yourself confidently in public does not necessarily...
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- Credibility & visibility -

- Credibility & visibility -

Getting ideas across is a public relations activity. But it can be purposeless if the ideas are empty and are just the ideas spoken endlessly. You can reach the desired...
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- Balance your development -

- Balance your development -

The more I know, the more I do not know. So development is essential for everyone. The same is with PR people. Our environment with the appearance of social networks...
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- PR is a translation -

- PR is a translation -

I must agree that an American novelist, screenwriter, playwright, and actor Truman Capote is right - societies often lack intelligence. Intelligence is a goal that is not easy to reach....
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- Each ear is different -

- Each ear is different -

And again - listening, never too much :) When listening well, your communication becomes diverse. And only various communication matters as every ear should get words adapted to that ear....
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- Message and audience should fit -

- Message and audience should fit -

And your message is nothing if the audience is not enough educated to understand the message. So PR professionals always have two choices: either chose the right audience or made...
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- Build your bridges -

- Build your bridges -

The relationship is a bridge. Communication is a movement through that bridge. If you do not have that bridge (relationship), the movement (communication) is impossible. You can try to shout...
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