Picnic Blog by Andrius Kasparas

Music is a universal language

Music is a universal language

I believe that each of you noticed that music creates mood even we do not understand the words or even hate the sound that we hear. Music can speak in...
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It is worth to create trust

It is worth to create trust

Ads are creating wishes through constant provocation, and the main goal they have is in your wallet. It is a never-ending irritant, that is why you always feel uncomfortable while...
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Anyone needs communication

Anyone needs communication

I like this phrase because it was said not by a communicator but by an 🇺🇸 ice-hockey coach Bob Johnson. And I remember this when I meet sceptics with words...
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Agree first, argue second

Agree first, argue second

When arguing, always remember two important things: you need to listen to your partner and always find at least one thing to agree. If you listen carefully, you'll find it....
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Never hate the audience

Never hate the audience

Never hate the audience. It will come up through wording, gestures or mimicry. If you can't stop hating better, refuse to speak to it. But the professional speaker dives deep...
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Lets talk

Lets talk

It would be interesting to hear what Charles Dickens would say being alive in our days, but I believe that the essence of his words do not change no matter...
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I didn't say that

I didn't say that

Public relations is a profession of hearings, explanations & links. Speaking the same language means not how clever you are but how well you can explain your knowledge to the...
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Convert every minus to plus

Convert every minus to plus

Very often, we do not see possibilities because we concentrate on minuses and their damages. Public relations is the activity which can convert minuses to pluses. Even the most profound...
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Try to update your knowledge regularly

Try to update your knowledge regularly

Social media opened the miracle box of tools for any public relations professional. What we can do today was hard to imagine 30 years ago. The quote featuring today is...
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The basic principles of PR do not change

The basic principles of PR do not change

I always remember the classics when standing in front of the mic: the less you say, and the more exact you are, the bigger are the chances for you to...
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Create rules & teach the behaviours

Create rules & teach the behaviours

Do not never expect to know and understand everything what happens online around your teenager kids - it is impossible and you will waste your time if you try this....
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Try learning as many languages as you can

Try learning as many languages as you can

I always have a feeling about a person who speaks a foreign language even I do not understand it. The sense is mostly about the country not about the person...
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